SECRET EVENTPROF
W e’ve had a year of spending all of our time at home – and we’ve all got used to a whole new routine. Butwait!All of that is about to change edusting downof your suitcase andboardingof that early train is drawingnear – and all of a suddenyou areneeded tobe inattendance for anactivity that youhavebeenpresent at virtually for so long. How do you feel? How will your family feel about waving you o ? How can you now squeeze in the gym session that has become part of your routine? Or the early morning walk you have enjoyed to clear your head, prior to a day of meeting a er meeting? We’ve got so used to our new habits, that our old way of life is a great unknown. Some of us have found that we can achieve a great deal at home, and are not ready to make the step back to our old way of working. A way of working, might I add, that we now realise has a ected our personal lives so heavily. Power of touch is doesn’t take away the power of touch. e power of networking, or going for a co ee, or engaging shoulder to shoulder; we know the positive impact this can bring. But it will take time for some of us to get back to that place where we’re feeling this positive impact. Indeed, the return to events could have the opposite e ect in the short term. is we all need to be aware of and ensure that it is pre-empted when encouraging delegates to return to live, or employees to return to the o ce. We need to kickstart the re-opening of the world of heightening learning, knowledge and satisfaction. But we cannot underestimate the inner fear that we will all have the rst time we do walk into the conference room and see familiar and new faces. Your delegates must be coached into taking this step and know that their welfare is a key consideration of the overall planning and execution of your events. How are you educating and encouraging your audience to take the leap of your faith and attend in person to recoup the benets? Because as we know, without delegates and an audience, your planned show won’t go on. Leap of faith Who decides if your delegates will attend your events in person – you or them? Our secret eventprof wants to know.
We’re so used to newhabits that our oldway of life is a great unknown.”
22 MAY 2021 mitmagazine.co.uk
Made with FlippingBook - Online Brochure Maker