HOW TO
Rs for the shaping
Sustainability is all about the four Rs - rethink, reduce, recycle, reuse - according to Rachel Belliere- Wilson , events operations director at BI WORLDWIDE EMEA. S ustainability isn’t a buzzword. Climate change is a problem we should all be tackling. As a global industry, each person involved has a vital part to play, both in-house and with their clients’programmes. It’s about majoring in the minor; thinking about each small change which can have positive impact. Our associates embrace sustainable business ambitions and put forward multiple initiatives. These are generally things we can all do, such as Bin the Bin, an idea that promoted our office recycling hubs and reduced waste by 78 per cent within the first month. By involving our entire company in creating the ideas aligned to our goals, success comes more easily. Our four Rs touch everything we do – for example: rethinking how we get to work (carshare and walking-to-work schemes were initiatives we had in place pre-pandemic); reducing print usage by encouraging a paperless office environment, as well as hosting company incentives and communications online; recycling responsibly, from everyday plastics to event sets; reusing surplus office equipment, keeping it in good condition and donating items to our local schools and charities in need. At Christmas, instead of sending out throwaway
clunk or clutter, we pick charities and donate the savings to them. Add further value When it comes to a client’s event, understanding their sustainability policies is
vital. This helps to create opportunities to add further value, blending the client’s sustainability objectives into their desired commercial outcomes. Reviewing the programme piece by piece can create many quick wins that 1) help the planet and 2) enhance the overall experience: a win-win. Instead of heavy, meat-filled menus, feature quality over quantity through a multitude of delicious options; place value on presentation and service, instead of over-ordering and wasting both money and food. Supply chains play a vital part. We’re not alone in building sustainability measurement into criteria for suppliers
24 MAY 2021 mitmagazine.co.uk
Made with FlippingBook - Online Brochure Maker