our clients love to pay it forward with CSR activities forming the most anticipated and memorable experiences oftheir events, respecting and giving back to the area they’re visiting. For example, during a client’s annual incentive trip to Mexico (pictured), guests hosted a children’s party and raised funds to provide a local school in Playa del Carmen on the Mayan Riviera with breakfast for three months. Event gifts are another area we rethink with clients, often regifting this expenditure to an in-destination cause, as well as creating post-event photo galleries, igniting conversations that continue long after a gift has been lost or thrown away. Tracking and measuring are essential ingredients, keeping sight not just of how much more there is to do, but importantly, seeing how far we’ve come and, together withour clients and our supply chain, celebrating the successes to date. If we can all commit to major in the minor, the combined efforts of agencies, clients and suppliers will continue to deliver highly impactful events while reducing the impact on the planet.
as standard. The requirement for more visibility has and will continue to be a driver for change. Everyone should want to know how their supply chain supports the local community; manages and measures waste; makes use of renewable energy; chooses
reusable commodities over single-use. We constantly look for ways to innovate and enhance the guest experience while keeping sustainability at the heart of the conversation. Technology plays an increasingly important part, giving us the keys to unlock new ways of communicating with a client’s audience faster, more personally and creatively, without the impact that print materials previously had on the budget and theplanet. Pay it forward Significant budget can be diverted into more creative choices by being smarter with sustainable practices. A number of
It’s about majoring in the minor; thinking about each small change which can have positive impact.”
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