2021_05_MIT_May21

19

40 54

Sustainability Now! It’s time to drive the sustainability agenda 8 COVER STORY

In this issue

24 How to

Regulars 5 Editor’s letter 6 Comment 16 Hot take 19 Talking point 22 Secret eventprof 23 Supplier sounds o 27 Marketing mix 30 Strictly corporate 37 Agency pitch 54 Dr Virtual 56 Tech spec 58 Outside the box 78 Keyhole

Editor: Paul Harvey Senior Journalist: Holly Patrick Associate Editor: Sally Trelford Designers: Claire Gates, Samantha Dilley, Louisa Horton ADVERTISING & PRODUCTION Client Services Manager: Amanda Ludman Client Services Executive: Eloise Millen Group Commercial Director UK: Ross Barker Account Directors: Charlotte Bliss, Martin Balmer, Connie Magner, Brett Dempsey Data & Client Services Executive: Johan Skogqvist NORTHSTAR MEETINGS GROUP UK Managing Director UK: David Chapple Editorial Director: James Lancaster Group Marketing Director: Rochelle Jayawardena Portfolio Marketing Manager: Alex Softley Senior Circulation Executive: Nick Nunhofer

Rethink, reduce, recycle, reuse 32 Buyer quickre

Trang Chu Minh on making bold changes

40 Inside incentives

The changing face of reward and recognition

44 Case study:

British Travel Awards Are digital events a sustainable alternative?

Digital Manager: Stacy Taylor Head of Events: Emma Gordon

48 Case study:

Images: © 123RF

British Thoracic Society Pushing through the pandemic

The publishers cannot accept responsibility for errors or omissions, although the utmost care is taken that information contained is accurate and up-to-date. Published by: Northstar Meetings Group, The Old Stables, Pippingford Park, Millbrook Hill, Nutley, TN22 3HW

51 The social impact Lisa Sweeting explores social sustainability 63 What it means to be green A tour of the UK & Ireland’s green venues

Plus 69 Melbourne 72 Malaysia 76 Milan

E-Mail: sales@ntmllc.com Website: mitmagazine.co.uk Tel: +44 (0) 1342 306700

ISSN 0953-2803 © Northstar Meetings Group

mitmagazine.co.uk MAY 2021 3

Made with FlippingBook - Online Brochure Maker