STRICTLY CORPORATE
Booking agent Paul Harvey speaks to Ain Bensenouci , partnerships and events manager at Penguin Connect, about her events world.
T here can be few event professionals with access to such a wide range of inspiring speakers and thinkers as Ain Bensenouci. As partnerships and events manager at Penguin Connect, it’s Bensenouci’s job to connect businesses with the publishing house’s vast array of authors – and their inspiring ideas. “We work with clients to create programmes that feed into di erent areas, connecting our authors with di erent audiences,” she says. “It’s quite varied.” Whether it’s through standalone workshops, keynote speeches, or curated programmes such as its Read, ink and Do Masterclasses in partnership with Philosophy at Work, Penguin Connect events aim to stimulate ideas, generate growth and spark creative thinking at the heart of business.
“What I do is closed door, it’s not open to the public – we have a separate events arm catering to our readers,” she says. “It’s quite a new thing;
I’m the only corporate event organiser at a UK publishing house that I know of. It’s de nitely working for us.”
30 MAY 2021 mitmagazine.co.uk
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