AGENCY PITCH
The winning formula
I t’s been the hardest year, but we feel this has fast-tracked us. We wouldn’t be here if it wasn’t for the pandemic.” Steph Utting, MD of emc3, is typically direct about the effects of Covid-19 on the agency she leads. And it’s that directness that helped Utting into her current role, heading up a 20 plus team across global offices in the UK, US and Australia. In 2017, Utting headed into an appraisal with then-MD Daniel Curtis – and told him she wanted his job. “I’d pretty much done all the roles,” she explains. “I could either go somewhere else or get to the top. When I told Daniel I wanted his job, he realised I was serious and since then he’s been by my side, helping me get there.” And in April this year, Utting achieved her goal and was named MD. Curtis, who is now emc3’s chief strategy officer, credits her with
Having thrived after pivoting to virtual in 2020, emc3 is looking to a hybrid future under its new MD. Paul Harvey reports
mitmagazine.co.uk MAY 2021 37
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