DR VIRTUAL
This month, Dr Virtual @ Cvent is dispensing advice around online networking... Dear Dr Virtual...
Dr Virtual replies: Nothing can beat the buzz of meeting in-person, however virtual and hybrid events will likely be an integral part of many event programmes moving forward, so it’s still important to provide online attendees with ways to build connections. ere are many apps and websites today that facilitate relationships and conversations: whether it’s dating, friendships, ideal atmates, etc. So, making a connection online does work. However, facilitating business connections in a virtual environment requires a little more knowhow as a lack of structure, or the right technology, can make what should be an engaging networking experience, fall at. is is why during the planning stages, it’s crucial to select (and demo) the technology which best ts your event objectives. Here are seven tips for delivering more engaging digital networking experiences and creating event buzz: 11 Schedule networking into the programme During the planning stages, carve out dedicated networking time/sessions in the agenda to encourage attendees to meet. By scheduling dedicated happy hours, round table discussions and one-on-one time (all of which can be facilitated both in-person and online), you help attendees focus on making valuable connections, rather than leaving it up to chance.
22 Consider virtual “speed networking” For larger events, it can feel overwhelming tomeet somany other attendees. is is where technology can help you deliver fun, interactive virtual speed networking sessions. Attendees can be paired into privatemeeting rooms tomakemultiple professional connections quickly through brief chats. Post-event, attendees are then empowered to carry on the conversation o -line. 3 Use virtual breakout rooms Choose a virtual conferencing tool that allows you to organise attendees into online breakout rooms – either randomly or based on similar roles, titles, or industry. You’ll be able to designate the size of breakout rooms and send them there for a speci ed amount of time. Also consider a virtual lounge where attendees are free to pop in for chance meetings – which can
54 MAY 2021 mitmagazine.co.uk
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