with engaging – not static – content. Social media platforms o er group forums that can be a great way to extend networking opportunities and foster a sense of community. Facebook and LinkedIn can be used to set up private groups which can be leveraged to generate excitement in the run up to the event and keep conversations going post. Kickstart the group conversation with open-ended questions and keep group members “in the know” with curated event content and updates. 6 Use amoderator While an event/session moderator or MC is traditionally part of an in-person event, they’re just as impactful for virtual/hybrid experiences too. A skilled moderator can break the ice, direct Q&As, spark discussion, ll empty space, engage attendees, and keep the conversation on track. 7 Use amobile event app Ask your mobile app vendor if they o er matching functionality, which allows for users to connect with others based on common interests or shared goals. Once attendees connect on the app, they can schedule one-on-one appointments with each other, or with relevant exhibitors and sponsors. Boost session attendance by sending strategic push noti cations and reminders through the app.
help mimic the impromptu encounters that occur at in-person events. 4 Prepare your attendees Prior to the virtual or hybrid event, provide a guide, video tutorial or mini demonstration to attendees to ensure they know how to access sessions, send messages, join breakouts and generally navigate the virtual event platform. To help attendees make the most of their experience, encourage them to enhance their pro le on the platform so that others with similar interests or backgrounds can get in touch with them outside of the virtual environment where these professional connections can ourish. 5 Use digital marketing Focus on a digital marketing campaign and a dedicated event website
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