alternate acceptable materials on a global regional basis. Collaborate to reduce infrastructure transit for energy savings of at least 8 per cent. On site provision of screens, lighting, in a plug and play model, like a hotel or gallery experience but with event professional production lighting and fixtures. Hybrid venue preparation is showing the beginnings of this already. Less infrastructure mobility and more content portability will reduce the event CO2 footprint per person. Collaborate formoremeet and less meat. We have great caterers. Let them get even smarter recosting our event food miles and liberate a 9 per cent saving. Co‐create with venues and invent event menus listed
If we want to get serious about sustainability, wemust plan amore extreme intervention” Repurpose delegate‐exhibitor cost models. In our new model, arrivals by car or plane might feature a levy based on carbon expenditure (clean clients pay less). Train over plane deals could make transport cheaper too. With a standard measurement a live rolling event trace “index” could reporton energy, F&B consumption, and waste, sharing live data with a mutual responsible audience. Gradually, suddenly, inevitably with food and food miles as standard with everything local or sourced within a 45‐mile radius. This is long-term purposeful stuff. It will take time, and then come quickly as the acceptance of action builds through our decade of climate crisis. We have learnt from recent events. We live in a “gradually then suddenly” world where the impossible becomes possible and finally, inevitable. We learnt too, the longer we leave inevitable change, the faster and harder it comes. We cannot do it alone. Our event industry now sits in a highly connected, highly nuanced, highly networked peer to peer economy where we can persuade, mobilise, and lead to succeed. A shared responsibility up and down the event chain and shared accountability with an increasingly willing audience. Co‐creation is our superpower, and collaboration is our winning philosophy. Cop that.
mitmagazine.co.uk MAY 2021 61
Made with FlippingBook - Online Brochure Maker