KEYHOLE
Opportunity knocks Paul Harvey catches up with members and founders of the newly-minted Institute for Event Management to find out about its mission for the sector. T he Institute for Event Management (IEM) launched in October 2020,
SKILLS Learning and developing is critical to the reimagining of the events industry. Lou Kiwanuka, from e Shaper Group, says this is why she got involved: “IEM’s focus on recognising the skills needed to create exceptional events is something that enables a common thread. I strongly believe that in nding our common threads we will also nd bene t.” e IEM has already instigated change in the SIC/SOC Codes and opened conversations with governments to further raise awareness of the industry where it needs to be heard.
amid the greatest crisis the sector has ever known. Its aim? To secure the sector’s future. Speci cally, the IEM aims to provide an opportunity for event professionals to gain professional recognition and to enhance their pro le, skills and knowledge. Honorary founding fellow of IEM and CEO of DRPG Dale Parmenter (pictured right) says: “All too o en the events industry is wrongly seen as some sort of interim way of nding work while they lookfor a
e critical thread through all of this is the IEM Community, which executive board chair Susan Spibey describes as “a place to share
‘proper job’. e work of the Institute of Event Management changes those perceptions.”
your passion for events, a creative community with a di erence and, through bene ts likethe IEMMentoring Programme, a family we can all be proud of.” Parmenter sums up the IEM with a call to action for all. “It shows from a career point of view that the events industry is a serious option and has enormous opportunities in so many ways,” he says. “I’m passionate about the development
of young people from all backgrounds and showing them what really is possible to achieve within ourgreat industry.”
78 MAY 2021 mitmagazine.co.uk
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