The time is now!
M&IT editor Paul Harvey on why now is the time to drive the sustainability agenda across the sector E vent professionals have a responsibility to take the lead on sustainability for two reasons. Firstly, events have a hugely costly environmental impact. Whether it’s transport, waste, food or plastics, our sector is undoubtedly doing lot of damage. which we aim to drive the sustainability message across the sector. And what better way to kick things off than with an event? The plan was to bring together
associations from around the events world to brainstorm ideas on how to further the sustainability agenda. Organised by M&IT in collaboration with
Secondly, events are extremely powerful as a vehicle for change. We can bring together all types of people across all types of events. How many other sectors have the
the Event Marketing Association (EMA), Axis Workshops, and production agency Broadsword Event House, each of the 10 associations sent three or four representatives,
power to influence that events have? As event professionals, we can show other sectors how it should be done. However, if we’re going to show others how things can be done – we first have to work out what
The 10 associations represented were: mia, EVCOM, HBAA, ILEA UK, Site GB, ICCA UK & Ireland, HOSPA, AEME, ABPCO and the EMA
we’re going to do. And if we’re going to do anything meaningful as a sector, we have to work together. Collaboration Earlier this year, here at M&IT we launched our Sustainability Now! campaign, with
who heard a keynote speech from sustainability pioneer Guy Bigwood of the Global Destinations Sustainability Movement, speaking about the Regenerative Revolution, a new paradigm for event management.
8 MAY 2021 mitmagazine.co.uk
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