After that, the 40-strong cohort entered a workshop led by Axis Workshops founder Rob Hopkin, during which they set out to define and prioritise a set of actionable ideas to make the events industry more sustainable. More than 80 ideas were generated in response to the question, “As the industry recovers from the impact of Covid, what can we do to become more sustainable?”. These ranged from small, easily implementable ideas like re-using event materials, to bigger long term projects such as embracing the circular economy. Attendees then ranked the ideas and rated them in terms of cost and sustainability impacts. Out of the 80 ideas, there was a clear top 15. Then, things got really interesting. Dividing each idea’s impact score by its cost score gave a return on investment (ROI) score for each idea. That meant that these ideas were, in sustainability
The top 15 ideas...
Producelesswaste Recruit locally Roadmap to net zero Reduce food waste Zero to landfill Vegetarian/locally-sourced food Re-use event materials Influence supply chain Communicate daily food waste at events Employee engagement tools Sustainability committees for each event Embrace local thinking Buy local wherever possible No plastics at events Circular economymodel Collaborate with venues
Whether it’s transport, waste, food or plastics, our sector is undoubtedly doing a lot of damage to the environment
mitmagazine.co.uk MAY 2021 9
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