DESIGN
COLOR
A
ny time you take on a renova- tion, remodel, or flip project,
the one inevitable question everyone will ask is “What color do we use?” Certainly, you will need to make color decisions related to your proj- ect. Even if you’re simply staging a home to put up for sale, the question of color will always come up. Understanding the power of color and how to use it to your advantage is a tool you can rely on for all your real estate investments. With the number of different colors available, it may feel overwhelming to try to understand each one. After all, there are 11 primary colors, 10 million shades of colors, and 16 million hues of color. But fear not! You don’t need to be an expert in color psychology for every color! Paying attention to how you feel around a certain color will, over time, be one of your best teachers. Focus on learning what to look for in color and how to apply it in your real estate investments. Pay attention to how people are using color to control your decisions. Let’s look at the example of the “Little, but Mighty Cottage” flip to understand how the power of color drew in a buyer. The main colors used in the cottage were yellow, orange, and red. These are very bold, big, strong colors that always create strong emotional responses. Using them worked with this house because it is small. The larger the home, the more simple you will want to keep the colors. The smaller the home, the busier you can go with your color choice. That’s not to say you can’t use these colors in a bigger home. Rather, the smaller the home, the more color you can apply as a whole. Yellow, red, and orange are some of the most important and powerful col- ors you can use to help sell a property.
Understanding the Power of Color COLOR IS A TOOL THAT CAN HELP YOU CREATE POSITIVE EMOTIONS IN A HOMEBUYER.
by Michele Van Der Veen
32 | think realty magazine :: may – june 2022
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