Orange
Orange creates excitement, happiness, and enthusiasm. It infers fairness and affordability. Orange is associated with fun, pleasure, and enjoyment. It gives the feeling of newness, of being in style, up to date, hip, and cool.
Red
Red is a color that will be remem- bered. It’s the first color that comes to mind when you are trying to recall something. It stands out in a crowd because it draws your attention to it. It creates strong emotional reactions and increases your heart rate. It symbolizes love and passion. APERSONAL EXAMPLE You will always find at least one of the above three colors in my reno- vated and staged homes, no matter how big or small they are. Learning from experience myself, it really was not until one of my open houses that I realized the power my use of color in renovations had. Early one Saturday morning I had agreed to meet my real estate agent at one of my renovations where we were having an open house. I got there before anyone to open the house, turn lights on, and start a pot of coffee. When I pulled up, I found a young couple peeking through all the windows of my renovated property. I asked if they were there for the open
house. They said, “No, we are getting ready to put our own house up for sale, and our real estate agent asked us to meet here at your open house to get ideas. This particular renovation was a large home, so I scaled way back on the amount of high-energy colors. In this renovation, I added red flowers around the front door and brought them inside, using them as accents throughout the house. The interior paint was a very soft, light yellow. The three colors described here have powerful descriptive value. These colors drive wonderful emo- tions and can create positive feelings for any buyer who views a home. Of course, many other colors have great emotional powers as well. However, I have found that adding even just a touch of one of these warm colors to every project can be a great tool to help buyers go from feeling that they
just “like it” to feeling they “love it.” Color is one tool you have that will help you to create positive emotions about the way a buyer feels, thinks, and reacts, especially when it comes to buying a home for themselves. •
Michele Van Der Veen is host of Good Day segments, including Flip It, Decorate Like a Designer, and Stage to Sell. She started her career in real estate
investing more than 30 years ago. A published author, Van Der Veen has been recognized and featured in international magazines for her unique approach to interior design. Acquiring a formal education from the Interior Designers Institute of California, her experience stems from building custom homes to flipping more than 100 homes and working in commercial real estate development alongside her father at a young age. Not afraid to push the limit on her own designs and investments, Van Der Veen will often be heard reassuring her team about her decisions by saying “Don’t worry, we are the comps!” For more on Van Der Veen’s work or to contact her, visit iHeartHomescorp.com.
34 | think realty magazine :: may – june 2022
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