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DESIGN

MILLENNIAL APPEAL

What Upgrades Do Millennial Homebuyers Care About Most? UNDERSTANDING THE UPGRADES THAT EXCITE MILLENNIAL HOMEBUYERS AND RENTERS WILL HELP REAL ESTATE INVESTORS ATTRACT THIS GENERATION AS CUSTOMERS.

by Jamie Cohen

illennials are the most influential demographic group buying and renting homes today. As such,

looks uninviting can drive prospects away. So, investing some time in improving the look of your property can go a long way. Start by removing weeds, trimming trees and bushes, and adding fresh flowers. Use a power washer to clean off dirt and grime. Finally, apply a layer of mulch to keep everything looking neat. Paint is another great way to improve the appearance of your properties. It’s inexpensive, and it makes your house look better than ever. Finding a painter is easy; most painting contractors find new business using online direc - tories. Sign up for these directories to get quotes quickly from multiple contractors. In many cases, you can find a painter on the same day. Painters can also help you select an attractive color scheme. Generally, they will choose a neutral color scheme to help keep your properties looking fresh and clean. Consider giving your property a pop of color by

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they are the most crucial target for real estate investors. But to attract millennials, real estate investors must understand the unique needs and preferences of this generation of buyers. Here are the top upgrades millennials care about when purchasing or renting a home or apartment. CURBAPPEAL Millennial homebuyers care a lot about curb appeal. They’re looking for well-maintained and clean homes with fresh paint and landscaping. Curb appeal is a visitors’ first impression when they arrive at your properties. The visual impact of your yard, siding, and driveway makes prospective buyers or renters stop and take a closer look. The converse is also true: A property that

48 | think realty magazine :: may – june 2022

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