an individual level and investment bubbles at market levels.
ALTERNATIVE INVESTMENTS Like savvy tourists seeking obscure and off-the-beaten-path locales for the best sightseeing and food experiences, savvy inves- tors seek out investments that are neither easily accessible nor get all the attention in the press or social media. Smart investors tune out all the noise and biases plaguing mainstream investors so they can properly weigh the merits and analyze the substantive metrics of an investment opportunity. The preferred asset classes of the ultra-wealthy—assets like commer- cial real estate and private company investments (private equity)—don’t get talked about much in the news. Investors often only find out about them from people in the know, mak- ing these investments exclusive. Smart investors prefer to keep it this way because they know the herds tend to overrun and ruin things they touch. To avoid making poor invest- ment choices, ignore the noise and resist the easily accessible and convenient investments. Seek the exclusive investments that get little attention in the press to make wise investment choices. •
trading within minutes. Moreover, because stocks and crypto get all the press and dominate social media, investors will flock to them—because it’s what’s occupy- ing their thoughts. Here’s an example of availability bias: Which of the following causes more fatalities in the United States in a year? a) Shark attacks b) Airplane parts falling from the sky c) Homicide and car accidents d) Diabetes and stomach cancer If you guessed sharks or homi - cides, and car accidents, you would be wrong—like most people. It’s a crazy statistic, but airplane parts falling from the sky are 30 times more likely to cause death in the U.S. than shark attacks; diabetes and stomach cancer are twice as likely to cause death as a homicide and car accidents.
This is a case of availability bias, where people will believe what they hear and see the most.
HERDING BEHAVIOR OR GROUPTHINK
Herding behavior, or group think, is another form of behavioral bias. This behavior says investors will invest in what everyone else is investing in, whether it makes finan - cial sense or not. During the pan- demic, herding behavior was on full display as investors flocked to meme stocks of flailing companies because everyone else was doing it. The problem with investing biases is they lead to irrational behavior that ignores facts in favor of hype. All the access and noise surrounding certain types of investments usually lead to poor investment choices at
Kyle Jones is the founder and key principle of TruePoint Capital LLC, a private equity firm focused on owning and operating value-add multifamily
assets and ground up construction. Jones is responsible for overseeing all aspects of the company’s financial activities, operations, and investor relations. In addition to TruePoint Capital LLC, Jones is a co-founder of American Grid, a residential appraisal management company. Before becoming a full-time investor and entrepreneur, Jones worked in the corporate world in the high-tech sales industry for 13 years as well as for multiple Fortune 100 companies throughout his career.
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