OPERATIONS
PROPERTY DESCRIPTIONS
How toWrite Compelling Rental Property Descriptions TO ATTRACT TENANTS IN A COMPETITIVE MARKET, YOUR WORDS MATTER.
by Jenifer Calandra
Rental properties have to stand out, not only with how they look and their amenities but also with how they’re described to pique the interest of potential tenants and provide them with adequate informa- tion about the home. It doesn’t take a professional copywriter to draft descriptions, although it’s great if you partner with one. You just need a touch of creativity to make the descriptions work for you.
n its most recent Rental Hous- ing Finance Survey, the census
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the rental unit upfront, without hav- ing to scroll through property details elsewhere, particularly if you’re placing the listing in the MLS or on Zillow or Trulia. Your description should include the number of bedrooms and bathrooms, general neighborhood details, square footage, and rental cost. Don’t forget to mention when a tenant can move in. This infor- mation will answer all the basic questions someone might ask about the home and help screen tenants whose needs won’t be satisfied with the property.
bureau counted 48.2 million individ- ual rental units in the United States. With new apartment buildings going up seemingly every month, that’s stiff competition for your clients’ rental units. Some real estate agents are going the extra mile to fill rental properties, including listing them on Airbnb for potential tenants to “test out” before sign- ing the lease, or hosting local MeetUp affinity groups in shared community spaces.
DESCRIPTION BASICS Ultimately, potential tenants are looking for basic information about
90 | think realty magazine :: may – june 2022
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