investors is carefully researched to produce high-impact information. With this information, PlanOlabs can provide benchmarks for their clients who want to move up to that next tier in real estate investing. Without benchmarks, you won’t know what success looks like. If you’re new to this high tier of real estate investing, you’ll want to know what other investors are doing so you can be at their level. For example, 51% of institutional investors use professional pho- tography, while only 30% of the overarching rental market uses professional photography. So, if you want to keep up with the institutional investor, you’ll want to do the same. At PlanOmatic, our goal is to help our clients win. Whether winning looks like reducing vacancy rates or growing into an institutional investor, our data analysis and visualization, cycle optimization, and industry research will help you achieve those goals. To learn more about PlanOlabs and how it can support you and your REI goals, visit www.PlanOmatic.com. • Kori Covrigaru is the co-founder and CEO of PlanOmatic, a provider of Property Insights, 3D tours, photography, and floor plans for real estate nationwide. The company’s full suite of property insights and marketing services allow SFR investors, owners, and operators to make fast, accurate and well-informed decisions throughout the property life cycle, including acquisition, renovation, and leasing. With a vetted network of professional contractors across the country, PlanOmatic ensures SFR investors, owners, and operators receive all orders within 48 hours. For more information, visit www.PlanOmatic.com.
to use it. PlanOlabs takes your data, analyzes it, and determines where a process can be adjusted. As an example, Tim had a client who had the data but didn’t know how to use it. The client knew they had a challenge with quick turn- overs. They always found a large gap between a turnover and a new move-in but couldn’t pinpoint what was causing the issue. Their data provided the answer. Tim analyzed the data they provided and learned there was a regional
correlation. This issue was only happening in a few markets. So, with these insights, they were able to determine the best-performing mar- kets, learn their process, and replicate it in the poor-performing market. INDUSTRYRESEARCH Another way PlanOlabs gathers data is through data mining. Data that is publicly available from competitors, vendors, and other
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