SUPERDRY, WHITE CITY, LONDON
Superdry has become a £486m company selling in over 40 countries across five continents on the back of American styling and excerpts of Japanese text which, more often than not, are totally nonsensical. Yet, to the best of our knowledge, the aged, rustic, FSC® certified Versailles panel used in this White City store is our very first Superdry and it was actually put forward by the contractor. Since this floor was fitted we have supplied a number of Superdry stores internationally, all with different products. Indeed, at the time of going to press, five of our products, HW1391 Versailles, RECM1003 tumbled oak herringbone, and three different shades of pine cladding – grey, brown and white – have been specified for what sounds likely to be a really interesting new Superdry in Chicago.
ALL IMAGES SHOW HW1391 VERSAILLES ANTIQUE (P69)
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