S P ON S O R E D C ON T E N T
WINDS OF CHANGE: BUILDING LEGACIES IN COPENHAGEN In a time andworldwhere associations are reviewing their entire value-chain, why not consider the legacy of your congress, too? Why not co-create more value, stronger partnerships and greater solutions, directly linked to the association’s vision and goals? In Copenhagen, the local CVB - Wonderful Copenhagen Convention Bureau – has decided to ‘walk the talk’. The result is Copenhagen Legacy Lab (CLL), a strategic initiative designed to help international associations achieve long-term positive impacts from their global events.
W ith the current pandemic, climate crisis and subsequent changes in the meetings industry landscape, maximising the value of events is more important than ever. Questions are being put forward: Why do we meet? What is the purpose of an event? What is its legacy? What is it a catalyst for, and how can it be measured? How can we continue to justify flying thousands of delegates around the world? How can we best be part of the solution, not the problem? Having invested in a PHD study on the value of academic events, worked intensively with MeetDenmark and BestCities on legacy and taking its findings further, Copenhagen Legacy Lab is an exciting and ongoing initiative out of Copenhagen. Copenhagen Legacy Lab presents a methodology which assists associations, together with the destination, in identifying and developing concrete activities to be implemented before, during and after the
congress. Activities that can leave a long term, wider societal impact and can help reach the common objectives of the meeting. “By bringing together the association management with committed destination stakeholders, new strategic partnerships can be formed across industries, research projects initiated, policies improved
CONTACT Have a chat or e-meet with Annika Rømer, the new Senior Manager at Copenhagen Legacy Lab, by emailing anr@woco.dk Follow and share information
and community engagement enhanced,” says Bettina Reventlow- Mourier, Deputy Convention Director at Copenhagen Convention Bureau. “That is why we now offer a systematic approach to achieving these goals, where together we can bring greater value to future meetings.”
by Copenhagen CVB on LinkedIn
Learn more about how Copenhagen is creating a world leading innovation hub on legacy, its legacy thoughts and tools, and best practice cases available at wonderfulcopenhagen.com/cll
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