ACT IN HASTE, REPENT AT LEISURE Taking a little time to record all the information youmight need about your next event could save you time andmoney down the line. But, writes David Patt, don’t be tempted to take short-cuts…


But don’t ask for things you aren’t certain you’ll need. It places an unnecessary burden on you and on them and you may not get the info you want, or you may not get it from everybody. Remember – if it’s not important enough to record, it’s not important enough to ask for. Here are some traps to avoid: Deleting records. Keep records of past registrants, even if they haven’t attended an event in some time. They may still be active in the industry or profession and may eventually sign up again. Their attendance history tells you about them and can influence your future marketing strategies. Shortcuts. At an athletic event whose participants were predominantly male, gender was only entered when a registrant was female, to save time. Occasionally, someone forgot to make the entry, and a female person was listed as male, affecting the accurate

o you know how many people registered for your last event?

Of course. Do you know how much each of them paid? Sure. Do you know how they paid – cheque, credit card, cash, something else? Not always. Does it matter? Maybe. Associations don’t always record all of the information they may need in the future. And sometimes, they use shortcuts to save time. Or they just don’t think ahead. WHAT YOU NEED… Of course, you have to know the number of registrants for your event and you have to know how much money you’ve collected. But there may be a lot of other information you’ll need down the road, and good record-keeping will ensure you have it. So, ask registrants for all the information you think may be needed.


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