TECH SPEC Kenes Group used vFairs to host the virtual meeting and BigMarker and Zoom for networking and discussions. “For us it was very important that communication goes both ways and people can speak and ask questions, not only via the chat-box but they can unmute themselves and speak. For this, we used Zoom,” Idit explains. e use of BigMarker allowed the audience to interact via reactions such as showing they were happy or unhappy and whether they liked or disliked the lecture. ey could also comment and ask questions. “We didn’t want people to leave the platform, so everything was there, including a bike tour of the city, morning exercise classes and stretching in the afternoon.” Kenes Group ampli ed the need for engagement at the online event to ensure each participant felt part of the meeting. Harnessing engagement was aided by
“We didn’t want people to leave the platform, so everything was there, including a bike tour of the city, morning exercise classes and stretching in the afternoon.”
chat functions and comment boxes on the online meeting platform and a proliferation of ESPID-focused hashtags allowed for engagement on Twitter. VIRTUALLY IN ROTTERDAM Rotterdam began bidding to host the 2020 Annual Meeting of ESPID back in 2013, reminding us of the timescales needed to successfully host largemeetings. “In that period of time, you also develop relationships with your knowledge institutes and as a CVB in a service role, you serve your local experts, you have a collaboration with the PCO who is handling it, you are the left and right hand of the production of
AMIMAGAZINE.GLOBAL APRIL 2021 57
Made with FlippingBook Online newsletter maker