KWIK TRIP: MAKING A NAME FOR THEMSELVES
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And as the company’s customer base continued to grow, so too did its brand identity and the level of its loyalty programming. In fact, the company’s Kwik Rewards program has played a vital role in the growth of Kwik Trip.
Indeed, Kwik Trip’s company culture is founded on taking care of people. It doesn’t matter if it’s vendors, guests, coworkers, or suppliers. The corporate mission statement focuses on making a difference in people’s lives.
which we have stores. We have a donation committee that receives over 500 requests per week from various businesses and organizations that are looking for donations for events that they are holding. Kwik Trip also sponsors events because
we recognize the value and importance of the partnerships with the communities where we have stores.” As Kwik Trip continues to build its brand presence in Rochester specifically, and the Midwest in general, the company has its sights set on continued growth. As Leibl explains, the company plans
“We are now over four million users in the rewards program,” Leibl said. “Guests are able to shop the specials or deals that we have, and it drives more people into our stores looking for those deals.” So what makes Kwik Trip such a unique convenience store experience whereby
"Everything we do is intentional towards making sure that people are taken care of. We keep that objective in mind when decisions are made and how it is going to affect our coworkers."
customers will drive out of their way to visit a Kwik Trip location? Leibl believes the overall brand experience is unique because of the guest service that the company features. “Our coworkers are friendly, we provide clean rest rooms and stores, and our coworkers love what they do,” Leibl said. “When you walk into one of our stores, you will see that the coworkers want to be there, and they are genuinely glad to help anyone who has a question.”
“Everything we do is intentional towards making sure that people are taken care of,” Leibl said. “We keep that objective in mind when decisions are made and how it is going to affect our coworkers.” But Kwik Trip’s focus on taking care of others extends far beyond their employee base. Kwik Trip is also big on giving back to the community at large. “We also have coworkers who serve on the boards of various non-profits in the communities in
on building between 40-50 new stores each year with a continued focus on taking care of people. “We currently have 38,000 coworkers and that number will continue to grow,” Leibl says. “We are also expanding our production facilities in La Crosse which will allow us to keep up with the growth on the retail side with the stores being built.”
10 | ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE — APRIL 2024
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