BUSINESS OUTLOOK SURVEY RESULTS
Feature
Looking Ahead
SUMMARY Optimism for 2024 is slightly less mixed as it was in 2022 and 2021, showing some more concern. While an increasing number of respondents expect sales to rise in 2024, challenges related to access to capital and supply chain disruptions are a few of the prominent concerns.
ANTICIPATED CHANGE IN SALES 2024
10% 15% 20% 25% 30% 35% 40% 45% 50%
47%
28%
14%
8%
0% 5%
3%
Decreased more than 25%
Decreased 5- 25%
Mostly unchanged
Increased 5-25%
Increased more than 25%
2022 RESPONSE 2021 RESPONSE
4%
15%
19%
54% 7%
3.6%
17.1%
24.3%
43.2% 11.7%
APRIL 2024 — ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE | 17
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