Advantage Magazine | April 2024

KWIK TRIP: MAKING A NAME FOR THEMSELVES

Feature

A KWIK TRIP THROUGH TIME

1971

The first La Crosse, WI store opened.

1965

The first Kwik Trip store opened in Eau Claire, WI.

Drive down some of Rochester’s main thoroughfares and you’d be hard pressed not to find a Kwik Trip, one of the Midwest region’s favorite convenience stores. With 15 locations in the Rochester area, Kwik Trip, which was founded in 1965 in Eau Claire, WI, has made a name for itself in Midwest communities both large and small.

WRITTEN BY MAURA KELLER

As Ben Leibl, public relations specialist at Kwik Trip explains, the company’s early years were spent trying to figure out where to best have locations for their stores and growing the company. “At this time in America, cars and interstate travel were taking off and people needed gas and snacks as they were traveling,” Leibl says.

6 | ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE — APRIL 2024

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