KWIK TRIP: MAKING A NAME FOR THEMSELVES
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“We are the most vertically integrated convenience store in America. We have also grown our transportation area significantly and we deliver to our stores daily, so we have invested in our semis and trailers to ensure that we can make those deliveries happen on a daily basis.” And with the introduction of Kwik Trip’s much-loved Glazers Donuts in 2003 and the roll out of its hot food “Hot Spot” program, the company further catapulted itself to the next level in the minds of its loyal customer base – but not without a lot of hard work and determination. As Leibl explains, when Kwik Trip initially rolled out the hot food program, they struggled with it at first. “We got into the food business because this was the next step in the growth of the company. As more and more people started traveling, we felt like we could offer hot food from our Hot Spot on top of fuel, snacks, drinks, etc. However, we threw more food away than what we sold. We had to gain the trust of our guests that buying food from a convenience store was safe and good to eat,” Leibl said. “We have our own food safety lab at our headquarters in La Crosse to ensure that we sell quality products for our guests.” "We have also grown our transportation area significantly and we deliver to our stores daily, so we have invested in our semis and trailers to ensure that we can make those deliveries happen on a daily basis."
A Look Inside Kwik Trip's Food Production
8 | ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE — APRIL 2024
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