Leadership in Action – AUNZ English – 201811

Happy Customers = TAKE IT FROM TWO MARKETING EXECUTIVES OF THE YEAR:

The keystone of Melaleuca’s business model is the ability to generate reliable residual income. That doesn’t come from growth alone—it comes from having customers who shop for life. When you put your customers’ needs first, you’ll see how retention and growth work together to help you reach your goals.

Two Marketing Executives of the Year, Brooke Paulin and KristaWineinger, discuss how growth and retention are natural by products of a culture that cherishes each customer. *

KRISTA WINEINGER

BROOKE PAULIN

KW When we started this business, our ultimate goal was residual income that would last forever, no matter what happened in our life. We knew the only way to get that is through customers. Sometimes you can get lost in the business, the advancements, the bonuses. But what it comes down to is the customer. If you don’t have a customer, we don’t have Melaleuca. BP The true key to building residual income is mastering the basics. Approaching the right way. I would never ask for a favor. We don’t teach our team to ask for favors—we ask them for solid approaches. Give a full Overview. Because we don’t want a customer just for now, we want a customer forever. If it doesn’t start there, then you have to do more work on the back end. There are no shortcuts.

*This transcript was taken from an hour-long video recording. Quotes have been trimmed and sometimes reordered for the purpose of this article.

18 NOVEMBER 2018 | MELALEUCA.COM

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