After earning her master’s degree in business administration in 2024 from University of Central Florida, Bri dove headfirst into exploring marketing and public relations career paths. An internship with JAXUSA, a private nonprofit arm of the Jacksonville Chamber, set her squarely on her current trajectory as a marketing and talent intern. “I learned so much there in terms of marketing 101 and all the essential skills needed to succeed in this industry. Funny enough, my boss was an Alpha Phi!” Her next opportunity brought her into the professional sports arena. Bri joined the Orlando Magic for the 2024-25 season as a marketing strategy graduate associate, soaking in every moment. She attended networking events, joined online communities for women in sports and immersed herself fully in the industry. Building on that experience, she transitioned into her current role as advertising coordinator for the Memphis Grizzlies. From outlining KPIs and building strategy to managing campaigns and advertising needs, Bri does it all. No two days in professional sports look the same, but she thrives on that type of chaos. “There are always new things that keep me pivoting, which is good,” she says. “I’m never stagnant.” While several opportunities helped shape her path, Bri was ultimately the one who chose to step into them. From Alpha Phi to her years as an ELC to pursuing marketing and public relations, she eagerly embraced each new challenge with confidence and intention.
BRI ARMENTEROS (Iota Psi-North Florida) Sports Marketing Maven
When it comes to our High Ideals of Membership, Bri Armenteros (Iota Psi-North Florida) resonates most deeply with generosity. Growing up in Orlando, Florida, Bri and her sister learned early from their parents that when an opportunity to give back arises, it’s one to embrace wholeheartedly. “Giving back is one of main priorities in life,” Bri emphasizes. Her words match her actions. Bri volunteers for several organizations that matter to her. For Alpha Phi, she serves as the marketing advisor for Kappa Gamma-Southeast Missouri State and the recruitment advisor for Iota Psi-North Florida. She also regularly volunteers at the Memphis Humane Society and local food banks. “I feel like so many opportunities and incredible things have come my way,” Bri reflects, “and giving back ensures I provide the same respect and support to others.” Alpha Phi became one of those life-changing opportunities for Bri. She joined the Fraternity her freshman year, the first in her family to pursue Greek life. Although it was the last chapter she visited during recruitment, Alpha Phi was the first to make her feel truly comfortable and welcomed. She served her chapter as director of sisterhood, vice president of new member education and programming and chapter president during her senior year. Bri graduated from the University of North Florida in 2021 with dual degrees in social work and political science. While she had always planned to pursue law school, specifically sports law, her goals began to shift during her time as an educational leadership consultant (ELC) from 2021-23. “During that period, I reflected on what I truly wanted,” Bri shares. “That’s when I realized law school wasn’t the right path for me. I’ve always been fascinated by the psychological side of marketing, analyzing how ads and campaigns influence people, so when it came time to choose a direction, marketing naturally became my focus.”
So, what’s next for this sports marketing maven? Bri hopes to move into a management or director position, with dreams of eventually reaching
one of the biggest stages in sports. “I want to make my
way into the NFL,” she shares. “All the effort I’m putting in now is helping me work toward that goal.”
14
Made with FlippingBook Digital Publishing Software