Business performance PART ONE
Against a backdrop of increasing instability and a tougher operating environment, it’s no surprise that CEOs are looking to improve resilience and business performance—something that purpose can help deliver. Purpose can help deliver the organizational clarity and alignment needed to drive performance, business growth, and employee engagement, among a long list of strategic outcomes— something that we evidenced recently in our review of the FTSE350 and the role of purpose in performance. It’s nice to see that there is no longer a debate about the benefits of purpose. Nearly all large organizations have a purpose and they can see its value—both in financial and non-financial outcomes. But it still remains elusive in terms of harnessing its value from the inside out. In this chapter, we explore the role of purpose and how it can be operationalized to drive business performance and wider societal impact.
12 Brandpie CEO Report 2024 A pivotal moment for purpose
Brandpie CEO Report 2024 A pivotal moment for purpose 13
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