THE FINDINGS
THE FINDINGS
Seven out of ten CEOs understand the importance of purpose as a strategic driver of business benefits.
The majority of CEOs recognize the positive impact of purpose on every business outcome.
DO YOU BELIEVE THAT YOUR ORGANIZATION'S PURPOSE HELPS YOU DO THE FOLLOWING?
DO YOU BELIEVE PURPOSE HAS A POSITIVE IMPACT ON THE FOLLOWING BUSINESS OUTCOMES?
74 %
74 %
Guide and activate your brand
Customer loyalty
73 %
71 %
Engage your customers
Customer attraction
Long-term company valuec 65% Financial performance 63% Business resilience 69% Customer attraction 71% Customer loyalty 74% Employee attraction 62% Employee loyalty 66% Brand perception 62%
69 %
73 %
Make strategic business decisions
Business resilience
72 %
Integrate sustainability into your core strategy
66 %
Employee loyalty
Empower and mobilize your employees
72 %
65 %
Long-term company value
Align your senior leaders to lead and operate the business
71 %
63 %
Financial performance
Advocate for change on important topics
71 %
62 %
Employee attraction
14
Brandpie CEO Report 2024 A pivotal moment for purpose
Brandpie CEO Report 2024 A pivotal moment for purpose
15
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