THE FINDINGS
THE FINDINGS
Our FTSE 350 findings show that businesses with a strong purpose statement outperform on various business metrics, such as higher on ROE and ROA. Read more >
More than half agree that purpose impacts positively on business performance and societal impact.
But at the same time, they are struggling with key challenges that purpose can help solve.
TO WHAT EXTENT DO YOU AGREE WITH THE FOLLOWING STATEMENTS?
TO WHAT EXTENT DO YOU AGREE WITH THE FOLLOWING STATEMENTS?
58 %
64 %
Businesses with purpose have a more positive impact on future generations
I struggle to instill a clear vision in my organization
64 %
53 %
I struggle to build momentum behind initiatives and programs
Businesses with purpose are better able to navigate uncertainty
Long-term company valuec 65% Financial performance 63% Business resilience 69% Customer attraction 71% Customer loyalty 74% Employee attraction 62% Employee loyalty 66% Brand perception 62% I struggle to build alignment among my senior leaders 45 %
49 %
63 %
Businesses with purpose have higher levels of innovation
I struggle to get my teams to innovate as quickly as they need to
62 %
Businesses with purpose are better for society
59 %
Businesses with purpose outperform those without on financial metrics
56 %
Businesses with purpose outperform those without on non-financial metrics (e.g. ESG)
16
Brandpie CEO Report 2024 A pivotal moment for purpose
Brandpie CEO Report 2024 A pivotal moment for purpose
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