People PART TWO
Purpose is recognized as a driver of performance across industries, and yet it often fails to resonate beyond senior leadership. Our study reveals that while 72% of CEOs believe purpose can empower employees, only 24% think their front-line employees have fully embraced it. This disconnect critically affects employee motivation and, as a direct consequence, customer service. 73% of CEOs agree that purpose plays a critical role in engaging customers but the challenge lies in cascading it effectively throughout the organization. To bridge this gap, businesses need to engage employees in meaningful conversations about purpose, connecting it to their day- to-day work. When done well, purpose can drive unity, productivity, and transform business performance.
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Brandpie CEO Report 2024 A pivotal moment for purpose
brandpie.com
Brandpie CEO Report 2024 A pivotal moment for purpose
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