THE FINDINGS
THE FINDINGS
Our findings show there is a considerable gap between the benefits CEOs can see and the reality on the ground.
And yet only 24 %
Customers and employees are the most important stakeholders for CEOs.
of CEOs believe that their front-line employees have fully embraced purpose.
WHO DO YOU CONSIDER THE MOST IMPORTANT STAKEHOLDERS FOR THE LONG-TERM SUCCESS OF YOUR BUSINESS?
1 2 3 4 5 6
Long-term company valuec 65% Financial performance 63% Business resilience 69% Customer attraction 71% Customer loyalty 74% Employee attraction 62% Employee loyalty 66% Brand perception 62% By middle management
By front-line teams
Future generations
Employees
Customers
Society
Shareholders and investors
Business partners and suppliers
HAS YOUR PURPOSE BEEN FULLY EMBRACED...
43 %
THE MAJORITY OF CEOS AGREE ON HOW PURPOSE HAS A STRATEGIC ROLE IN BOTH CULTURE AND CUSTOMER ENGAGEMENT. 72 % 73 %
52 %
By the board
69 %
By the executive leadership team
Agree or strongly agree that purpose can empower employees
Agree or strongly agree that purpose can engage customers
26
Brandpie CEO Report 2024 A pivotal moment for purpose
Brandpie CEO Report 2024 A pivotal moment for purpose
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