VOICES: SCOTT KIRBY
VOICES: SCOTT KIRBY
How purpose transformed employee engagement at United Airlines * United Airlines CEO Scott Kirby motivates employees by aligning purpose to foster pride for lasting business impact.
Scott Kirby
CEO United Airlines Scott Kirby is Chief Executive Officer at United Airlines. He served as the company’s president from 2016 to 2020 and was responsible for United’s operations, marketing, sales, alliances, network planning and revenue management. As president, he played a pivotal role in enabling United’s cultural transformation and executing the company’s strategic growth plan.
I n an era where customer experience is paramount, United Airlines has charted a remarkable course of transformation by aligning its core business strategy with a clear sense of purpose. Under the leadership of CEO Scott Kirby, United Airlines has embraced a philosophy that connects its strategic objectives with the very heart of its workforce. The company’s purpose—"Connecting people, uniting the world"—has not only reshaped the airline’s external image but also acted as a key driver of employee engagement. Scott shares his insights on how United Airlines effectively leverages its purpose to boost employee morale and performance, creating a company culture grounded in pride and belonging. >
jscott-kirby www.united.com
* The views expressed in this article are taken from the transcript of the Power of Purpose webinar between United Airlines CEO, Scott Kirby, and Dave Allen, CEO, Brandpie.
28 Brandpie CEO Report 2024 A pivotal moment for purpose
Brandpie CEO Report 2024 A pivotal moment for purpose 29
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