VOICES: MATT MCCARTY
VOICES: MATT MCCARTY
Most initiatives that are dreamt up in the boardroom and cascaded out corporately don’t tend to have the impact you want.
Matt McCarty
I n the fast-evolving healthcare sector, mergers and acquisitions (M&A) have for leaders, including aligning two opposing cultures—as was the case when ERT and Bioclinica merged to create Clario to become the market leader in medical imaging. As Matt McCarty, Chief Strategy and Marketing Officer at Clario at the time, emphasizes, "Alignment and consistency are pivotal for any transformation to be successful". The importance of purpose in ensuring cultural integration cannot be overstated. become a cornerstone strategy for growth, innovation, and expansion. However, M&As pose significant cultural challenges In healthcare, purpose is not just a statement—it's a strategic necessity. As Matt notes, "We're a very purpose-driven industry." This strong sense of purpose is often the key to unlocking employee engagement, improving patient outcomes, and ensuring that both legacy and newly acquired businesses continue to thrive. Clario’s purpose, "The power of certainty"—shaped by its role as a clinical trials data management company—was not just about merging two organizations but about demonstrating value in a rapidly evolving market. "Before the merger even closed, we spent plenty of time focusing on our positioning and our purpose," explains Matt. Dedicating the time early on to align on purpose provided a strong foundation for cultural integration. PURPOSE: A NORTH STAR FOR CULTURAL TRANSFORMATION
Former Chief Strategy & Marketing Officer Clario Matt began his journey in 1996, founding a digital and events agency for global brands. After selling the business in 2004, he became Director of Sales & Marketing at the acquiring firm, doubling revenues. Joining Quintiles in 2007, he then transitioned to the Real World Evidence team post-Quintiles merger. Later, he served as Global Head of Patient Engagement at ICON, and Chief Strategy & Marketing Officer at Clario. Since 2022, he consults on brand strategy, growth, and life sciences for private equity firms.
Unifying cultures to create a market leader How Clario's purpose, "The power of certainty", drove successful cultural integration, unifying two diverse cultures for lasting impact.
BRINGING TOGETHER THE BEST OF BOTH WORLDS
matthew-mccarty
One of the most challenging aspects of any M&A deal is cultural integration. Often, merging companies have distinctly different ways of >
36 Brandpie CEO Report 2024 A pivotal moment for purpose
Brandpie CEO Report 2024 A pivotal moment for purpose 37
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