Brand PART THREE HOW DOES BRAND DRIVE BUSINESS RESILIENCE?
In an era where CEOs must navigate change to achieve long-term growth, it's evident that purpose-driven companies are better equipped to handle uncertainty and build trust with stakeholders. By harnessing purpose to shape their brand, CEOs create a solid foundation for communicating their vision and gaining momentum. Business purpose is one thing; your brand is the means to convey that vision and foster clarity with your stakeholders. Our research shows that 74% of CEOs believe purpose helps activate their brand, an increase of 42% from the previous year. This shift underscores the need for a clear, focused brand narrative that promotes understanding, ensures authentic messaging, and helps businesses thrive in challenging times.
44 Brandpie CEO Report 2024 A pivotal moment for purpose
Brandpie CEO Report 2024 A pivotal moment for purpose 45
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