THE FINDINGS
THE FINDINGS
74 %
42 %
Agree or strongly agree that purpose can help activate their brand
Increase on what we saw in 2023 – where only 32% saw the benefit in purpose guiding and activating their brand.
In 2024 we have seen a huge increase in CEOs who agree that purpose should guide and activate their brand.
CEOs recognize the positive impact of purpose on customer attraction and loyalty, and resilience.
Standing still is not an option. To grasp opportunities, CEOs will need to embrace change.
WHAT ARE THE GREATEST OPPORTUNITIES YOU SEE FOR YOUR BUSINESS OVER THE NEXT TWELVE MONTHS?
DO YOU BELIEVE PURPOSE HAS A POSITIVE IMPACT ON THE FOLLOWING BUSINESS OUTCOMES?
74 %
56 %
Developing new business models
Customer loyalty
Long-term company valuec 65% Financial performance 63% Business resilience 69% Customer attraction 71% Customer loyalty 74% Employee attraction 62% Employee loyalty 66% Brand perception 62%
48 %
71 %
Accessing new markets
Customer attraction
69 %
47 %
Meeting changing customer expectations
Business resilience
34 %
Clarifying the strategic direction of the business
66 %
Employee loyalty
30 %
65 %
Attracting and retaining talent
Long-term company value
29 %
Meeting sustainability commitments
63 %
Financial performance
Acquiring or merging with other organizations
62 %
28 %
Employee attraction
46
Brandpie CEO Report 2024 A pivotal moment for purpose
Brandpie CEO Report 2024 A pivotal moment for purpose
47
brandpie.com
brandpie.com
Made with FlippingBook - professional solution for displaying marketing and sales documents online