ALIGNING BRAND AND PURPOSE FOR BUSINESS RESILIENCE
ALIGNING BRAND AND PURPOSE FOR BUSINESS RESILIENCE
How you define and activate your brand can be the difference between success and failure.
FROM TALK TO ACTION: Building a
brand that delivers
F or years, B2B brands were seen as lever for building business resilience. When aligned with purpose and culture, it becomes a powerful tool for guiding strategy, building trust, and mobilizing teams. Today, how you define and activate your brand can be the difference between success and failure. It’s what turns your purpose into a driver of long-term stability, growth, and relevance. In fact, 74% of CEOs now agree that purpose can activate their brand—a 42% increase from last year. The question is: how can leaders make it work? How do you ensure your brand is not only the foundation of your business strategy, but also the engine driving engagement and resilience? Here’s how. > secondary to consumer brands—a tool for marketing, not the boardroom. But that mindset is changing. Brand is now recognized as a crucial
Will Bosanko Managing Partner, Brand Brandpie
It's time to connect the dots. How to build resilience through a purpose-powered brand strategy.
50 Brandpie CEO Report 2024 A pivotal moment for purpose
Brandpie CEO Report 2024 A pivotal moment for purpose 51
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