METHODOLOGY
Methodology and acknowledgments
EDITORIAL Joanne Kerr Max Bhugra-Schmid Sarah Baskcomb Bojana Lazarevska
DESIGN Ross Ellis
Working closely with iResearch Services, we conducted an online survey among 1000 CEOs based in Australia, France, Germany, India, Singapore, Sweden, Norway, Finland, Denmark, the United Kingdom and the United States throughout Spring 2024.
THANKS Thank you to everyone who took part in shaping this year's report, with a special thank you to our contributors:
Australia = 100 France = 100 Germany = 100 Sweden = 25 Denmark = 25
James Ainscough OBE CEO Royal Albert Hall
Finland = 25 Norway = 25 Singapore = 50 India = 100 United Kingdom = 150 United States = 300
Nick Barter CEO & Founder Future Normal
Paul Donovan Venture Philanthropist
Respondents were invited to participate in the survey via email and an online survey panel. Data was monitored to remove any “career respondents” and geo-IP checks were included to ensure that the relevant countries were verified. Due to rounding, numbers presented throughout this report may not add up precisely to the totals provided and percentages may not precisely reflect the absolute figures. The survey was designed with strategic input from Griffith University and implemented by iResearch Services, which is a full member of the Market Research Society and abides by its rules, which are based on the ESOMAR principles.
Scott Kirby CEO United Airlines
Francesca Lagerberg CEO Baker Tilly International Matt McCarty Former Chief Strategy & Marketing Officer, Clario
Matthew Wenger CEO Relevate Power
IN COLLABORATION WITH
58 Brandpie CEO Report 2024 A pivotal moment for purpose
brandpie.com
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