YEAR IN REVIEW
Feature
Communication Efforts From a bi-monthly magazine to a weekly update to an expansive business directory, in 2024 the Chamber worked to provide information and updates to enhance the Rochester area business community. The Chamber’s Weekly Update connects with over 5,700 local business professionals each week, delivering the latest news, events, and updates including new members introductions, business development opportunities, legislative updates and signature event information. For three years, the Resource Connect email series has become a source for valuable tools, resources, and news tailored to the business community. In 2024, members received 14 editions of Resource Connect, each packed with actionable insights and information. In 2024, over 12,600 followers of the Chamber’s social media accounts received updates and information about programs, event announcements, and community stories. Across its six 2024 issues, the bi- monthly Advantage magazine continued to grow, delivering business news, features, and highlights that engaged the regional community. With 7,553 copies distributed, new sections like the Non-Profit Spotlight and CEO Profile further showcased our regions dynamic business landscape. The 2024 Rochester Area Community Guide & Chamber Directory was a resource for businesses, residents, and newcomers, featuring an industry overview and sections on living in the Rochester region. New this year, a history section highlighted key milestones and growth. With 2,500 printed guides distributed and over 5,700 digital impressions, it helped connect businesses with the community.
Member Engagement
Last summer, the Chamber celebrated its third annual Lemonade Day , a free and engaging program designed to spark entrepreneurial spirit in young minds. Expanding into the greater Rochester area, including Byron and Stewartville, the event attracted nearly 400 budding entrepreneurs eager to develop their own businesses. From crafting a product and designing their stands to establishing budgets and strategic marketing plans, participants gained hands-on experience in building and running a business. To guide their journey, participants used workbooks that delivered essential lessons in financial literacy and business planning. New in 2024, the Lemonade Day app was introduced as a user-friendly tool embraced by parents and mentors alike for its accessibility and Spanish-language support. Jesse, a father of two boys who participated in Lemonade Day for the second year, says, “The provided curriculum through the free app is very interactive and engaging, great for sparking age-appropriate discussions about business fundamentals and requires almost no preparation for parents.” Local businesses, too, recognized the program's impact, applauding its emphasis on financial literacy and its potential to nurture the next generation of innovative leaders. As Lemonade Day continues to grow, its mission to empower young entrepreneurs shines brightly, one glass of lemonade at a time.
We were thrilled that 2024 marked
the first year in awhile that every issue of the Advantage magazine was printed and distributed.
A heartfelt thank you to our members, advertisers, and contributors for making this achievement possible. We are excited to continue this momentum into 2025!
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