ANNUAL REPORT 2023-2024
www.truelineproducts.co.uk
2023 - 2024 Annual Report
Building a Legacy, Embracing the Future
Welcome to our Annual Review a showcase of our achievements, progress, and commitment to excellence throughout the year.
Table of Contents
Message from Luke Wellings
01
Our Purpose
02
Leading The Way
03
04
Driving Growth
06
Investment and Innovation
Community
07
Driving Sustainability
09
10
Case Studies
16
Partners
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Leading with Vision, Inspiring Success
Celebrating 30 Years of Excellence and Innovation
This year, we proudly celebrated our 30th anniversary - a milestone that reflects not just our longevity but the strength of our Trueline dream team. Over the past three decades, we’ve grown into a company that values innovation, teamwork, and community, and we couldn’t be prouder of the incredible journey we’ve shared together. Our success is a direct result of the dedication, passion, and hard work of our team, who continue to embody our core values and drive us forward as leaders in our industry. Reflecting on this past year, we’ve achieved remarkable growth and further strengthened our company culture, fostering a true sense of belonging and shared purpose. As we look to the future, we’re excited to announce a major step forward: the acquisition of three plots of land opposite our Parker Place location. With plans to rebuild and create a
purpose-built, sustainable facility, this investment will enable us to expand our capabilities, deliver even greater value to our customers, and solidify our position as innovators in the industry. The year ahead is full of opportunity, and we remain focused on innovation, sustainability, and excellence in everything we do. Together, as a team and community, we’re ready to tackle new challenges, embrace new opportunities, and continue setting the standard in our field. A heartfelt thank you to our team, whose dedication has been the cornerstone of our success, and to our clients and partners who trust and support us every step of the way. Here’s to a bright and exciting future for Trueline as we enter our 31st year!
Luke Wellings Director Luke Wellings
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2023 - 2024 Annual Report
Committed to Excellence, Community, and Growth
Our Purpose
At Trueline Products, our purpose is rooted in the belief that a cohesive society, with equal rights and opportunities for all, is key to building a brighter future. We are dedicated to fostering a culture of community, excellence, integrity, growth, and inclusivity for every member of our team. Our relationships with team members, customers, suppliers, and industry partners are at the heart of everything we do. By working together, we forge long-standing partnerships that are built on trust, collaboration, and shared success. As an organisation, we embrace change and the opportunities it brings. Through constant reinvestment in cutting-edge machinery, technology, and team development, we remain future-focused and adaptable, ensuring we continue to lead with innovation and expertise. We are proud to take responsibility for our success by consistently striving for excellence. By understanding our customers’ needs, we deliver high-quality products and services on time, every time. At Trueline, we do things the right way, with integrity and pride in all that we do. Together, we look forward to the future -continuing to grow, evolve, and strengthen our purpose as a company that values community, innovation, and excellence.
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Leading the Way Driving Innovation
Meet our dedicated team of professionals who have contributed their expertise, passion, and collaboration to drive our success.
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2023 - 2024 Annual Report
Driving Growth
After three years of consistent growth, we entered this year with high expectations. While global challenges such as elections, wars, and government schemes slowed us down, it’s still been a year of significant achievements for Trueline as we continue to lead in our field. From an EWI perspective, we’ve invested heavily in new machinery, reducing reliance on imports and improving stockholding flexibility. These investments have enabled the business to increase output and capacity whilst allowing Trueline to offer private label products to the EWI market. While the Roofline Closure Systems has yet to fully impact the market, its potential is undeniable, and innovative solutions like the Thermoflash insulating trim is already gaining traction. Trueline's bespoke fabrication service has had another successful year working with new customers and several large scale projects. The Elephant and Castle project in London has allowed the business to show its full capacity. This marked a first for Trueline with offsite assembly fabrications hoisted into place on-site. The addition of the balcony package on the same project has further reinforced our reputation. We also secured and completed a fast-paced turnaround with McMullen and Midgard for the Sackville Road project, solidifying Trueline as a reliable manufacturer in the JRL Group supply chain. A special mention goes to Eden Facades for their stunning work on the Runnymede project. This year saw the launch of two new divisions: Trueline Laser and Trueline Trims, which are becoming key parts of the business. Chris Pearson has driven Trueline Laser forward, bringing in new clients and materials, while Paul Macdonald has spearheaded the launch of Trueline Trims, backed by new tooling investments to ensure competitiveness. Our commercial team has also grown stronger. A big thank you to Richard Smith and Charlie Macaulay Collins for stepping into leadership roles, and a warm welcome to Jake Sprague and Branden Garey, who has joined to support site surveying. As we move into the new financial year, I’m excited to continue working with our team and customers to drive growth and innovation. Thank you to everyone—our team, our customers, and the business—for the support in helping us achieve our shared goals.
Here’s to an even stronger future!
Josh Barrington Commercial Director Josh Barrington
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Gratitude, Collaboration, and Continued Success
2
New Bead Machines The investment in two EWI bead machines has allowed us to reduce our allowance on imported goods allowing us to offer quicker turn arounds and private label offerings on mesh based products. 2
New Product Lines
95% 80% 30%
We are proud to have launched Trueline Laser and TrueTrims this year, diversifying our customer base whilst getting the best out our state of the art fabrication machinery.
Next Day Delivery
Increase In Capacity
Non Conformances and Damages Investments in our QHSE department and the improved structure of our operations and fabrication team has led to a 30% decrease in Non Conformances and Damages
Our excessive stock holdings of EWI Trims and Profiles allowed us to hit a 95% next day delivery service.
Through IT investment and automation the business has increased its capacity in fabrication allowing for quicker lead times and a greater amount of products through the business
At Trueline, we’re proud to be building on our continued success by investing in our future. This year, we’ve taken a significant step forward with the purchase of new units and plans for a complete demolition and rebuild. The result will be a state-of-the-art, purpose-built, eco-friendly factory designed to support our growth, innovation, and commitment to delivering high-quality products. Alongside this, we are investing in cutting-edge machinery, ensuring we stay at the forefront of manufacturing excellence. This new facility will be developed with sustainability at its core, helping us reduce our environmental impact while enabling us to increase efficiency and better serve our clients and partners. With advanced machinery in place, we’re well-equipped to enhance our production capabilities and meet future challenges with confidence.
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Investment, Innovation, and Building for the Future
This year, Trueline has focused on strategic investments and operational advancements to enhance our capabilities and continue delivering excellence. Section Rolling Growth The section rolling side of our business has undergone significant transformation with the introduction of two new machines and a boost in management expertise. These advancements have enabled us to bring previously imported processes in-house, creating new roles and enhancing our manufacturing portfolio. A key addition to our team is Jamie Willey, whose wealth of knowledge in section rolling strengthens our operations further. Streamlined Processes at HQ This year, we’ve enhanced our operations at HQ through strategic process improvements and targeted investments. The implementation of our Fabrication Management System (FMS) has streamlined workflows, boosting efficiency and precision, while our significant investment in External Wall Insulation (EWI) machinery has expanded our fabrication capabilities. These advancements allow us to deliver exceptional quality, faster turnaround times, and greater flexibility, reinforcing our position as an industry leader ready to meet evolving market demands. Investing in Our People This year, we launched the Trueline Talent Pool, a platform to nurture talent across all ages and backgrounds. It allows team members to collaborate with senior management to map out their career paths.
Internal promotions have also been a highlight, with Guiseppi Marcarelli leading our paint line days and Chris Shand advancing from warehouse operative to branch coordinator in Scotland. Paint Line Developmen t Continuous investment in our paint line has laid the foundation for achieving Qualicoat certification, a significant milestone we’re set to reach in the coming months. Looking Ahead to 2025 As we prepare for the new year, I’m excited about the opportunities the acquisition of new land brings. This purpose-built hub will set us apart in the industry, enabling us to invest in additional cutting-edge machinery such as lasers, punch presses, press brakes, and welding facilities, fostering further growth and innovation. Reflecting on the past year, recruitment has posed challenges, but the dedication and commitment of our team have been pivotal to our success. I’d like to thank everyone for their incredible efforts. I look forward to the year ahead with excitement and optimism for what the future holds for Trueline. Together, we’ll continue to grow and innovate, driving the business to even greater heights.
Ryan Taylor Operations Manager Ryan Taylor
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2023 - 2024 Annual Report
Community at the Heart of Everything We Do
At Trueline, our community value is the heart and soul of who we are. As a family-run business, that family spirit runs deep, extending beyond the workforce and into every interaction we have. It’s something you can feel, whether you’re walking through our doors or picking up the phone. As head of the Business Support Team (BST), I see this community spirit firsthand every day. Our front-of-house reception is often the first touchpoint for visitors and callers, and it’s a pleasure to witness the warmth, care, and respect the entire Trueline team shows to every guest. Our commitment to providing the best customer care and service sets us apart—we’re not just a manufacturer; we’re a team that truly values connection. Our dedication to the community extends far beyond the office. Over the past 18 months, I’ve had the privilege of being involved in our fundraising efforts for KEMP Hospice, an incredible local charity providing essential care and support to those who need it most. I’m proud to share that the Trueline team has raised an impressive £22,569.60 to date, directly contributing to their invaluable services. Seeing the impact of our efforts fills me with pride and reinforces the importance of giving back to the community. But it doesn’t stop there. Trueline is also proud to support local athletes and sportspeople, helping them achieve their goals in their chosen fields. It’s just one more way we show our commitment to lifting up those around us and fostering a spirit of teamwork and support. I feel incredibly blessed to work for a company that cares so deeply—not just about its employees and customers, but about the wider community as well. It’s an honor to be a brand ambassador for Trueline, representing a business that leads with values and makes a meaningful impact.
Community isn’t just part of what we do at Trueline - it defines who we are.
Charlie Macaulay-Collins Business Support Manager Charlie Macaulay-Collins
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Supporting Our Community Fundraising & Sponsorships
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2023 - 2024 Annual Report
Driving Quality, Safety, and Sustainability
Trueline has continued to raise the bar in quality, health & safety, facilities, and environmental commitments, building a stronger, safer, and greener future. Quality Excellence Our focus on quality remains steadfast, with continued improvements in internal and external audits to meet and exceed standards. Working with DNV, we successfully retained our certifications for ISO9001, ISO14001, and ISO45001, ensuring our processes align with the highest industry benchmarks. Investments in our paint line include upgraded tank wash systems and additional demineralised spray rings, all part of our journey toward achieving Qualicoat certification. To enhance product inspection and testing, we’ve implemented additional controls and assigned dedicated supervisors, ensuring consistency and excellence in every product we deliver. Looking ahead, we’re building a purpose-built laboratory to strengthen our quality initiatives further. Health & Safety Commitments We are deeply committed to the health and safety of our workforce. Monthly committee meetings, external consultants, and proactive training have been pivotal. Recognizing the importance of mental wellbeing, our management team has undergone Neurodiversity training, and senior leaders are now certified Mental Health First Aiders. Environmental Progress Our commitment to sustainability is stronger than ever. Partnering with Auditel, we are tracking historical carbon usage to map out our journey to Net Zero. Steps include transitioning our fleet to hybrid and electric vehicles and introducing a waste management program that incinerates general waste to generate green electricity.
Facilities Enhancements Trueline has upgraded key aspects of our facilities, including: • Replacing all fluorescent lighting with energy- efficient LED lights. • Phasing out asbestos materials and replacing old guttering with new plastic alternatives. Additional Environmental Efforts Include: • Implementing waste segregation and recycling schemes. • Exploring solar panel installations at HQ. • Planning for a green, purpose-built facility by replacing outdated buildings with sustainable structures. • Considering options for treating processed waste liquid to minimise environmental impact. As we continue to innovate and invest, Trueline remains steadfast in our mission to be leaders in quality, safety, and sustainability. These initiatives not only strengthen our business but also reflect our commitment to a greener, safer future for our workforce and community.
Matt Pates QSHE Manager Matt Pates
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South Central London
Trueline collaborated with a leading EWI supplier and installation contractor to regenerate South Central The project involved installing a modern External Wall Insulation (EWI) system with a bespoke colour scheme that reflected the centre’s vibrant community. The main works included the installation of a new A2-s1,d0 External Wall Insulation System (Mineral Wool Silicone Render) requiring the removal of all combustible materials from the external walls as per the project’s scope. The nature of remediation works is you can never anticipate what you will find, prompting ongoing design details to account for the unexpected. Trueline provided a comprehensive package of EWI trims and ancillaries via Soltherm and worked closely with the contractor to ensure precision and quality. Through site surveys and fabrication drawings, we delivered copings, sills, trims and flashings, and ventilation panels, all tailored for durability and functionality.Delivered on time and to specification, these components ensured smooth installation and a successful outcome, highlighting Trueline’s expertise in delivering tailored solutions for regeneration projects.
EWI Products Bespoke Colour Matching
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Brickworks Ashford, Kent Earlier this year, we collaborated with our long-term partner to design and manufacture bespoke flashings in 1.2mm gauge aluminium, tailored to meet precise project specifications. To enhance the overall exterior design, our skilled team utilised our state-of-the-art in-house powder coating system to ensure all flashings and trims were perfectly colour-matched to the window and door specifications. The result was an exceptional finish that not only met but exceeded our client’s expectations, showcasing our commitment to precision and quality.
• Site Survey • Bespoke Design
• Fabrication Manufacture • In-house Powder Coating • Flashings
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Strood Academy Rochester Strood Academy required Trueline to deliver a durable, visually appealing extension to their existing building. The contractor designed, supplied, and fitted Rockpanel cladding, a bespoke adjustable framework, fire breaks, and anti-climb RWG to ensure safety, security, and seamless integration with the original structure. The Rockpanel cladding adds a sleek, modern look, while the custom framework provides structural stability. We’re proud to have delivered a solution that enhances both the aesthetic appeal and functionality of Strood Academy’s new extension.
• Rockpanel Cladding • Bespoke Adjustable Framework • Fire Breaks • Anti Climb RWG
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Julian Markham London The Julian Markham project was a significant undertaking, requiring exceptional craftsmanship, precision, and dedication. Trueline Products played a key role in the successful delivery of this transformative project, providing fabrication manufacture, in-house powder coating, oversills, and trims, all precision- engineered for structural reliability, durability, and a seamless aesthetic finish. To address the challenges of working in a busy central London location, Trueline worked closely with the contractor to offer a tailored storage solution, ensuring ease of access and efficient logistics. Our on-time delivery service maximized site space, helping the project meet its tight schedule. Now fully complete, the Julian Markham project is a testament to the collaboration and expertise of the system supplier, installing contractor, and all teams involved. Trueline is proud to have contributed to this successful project, delivering solutions that combine durability, functionality, and visual appeal.
Bespoke Manufacturing Flashing Design Support Mill Finish Brackets and Rails
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The Meadows Estate Hounslow
The Meadows Estate in Hounslow is a fantastic example of how high- performance solutions can transform both the look and feel of a community.
Trueline worked alongside a long-term system manufacturer to supply a high-performance External Wall Insulation (EWI) system, significantly improving the estate’s thermal performance and reducing energy loss. Alongside these enhancements, the EWI system delivered a fresh, modern aesthetic, elevating the estate’s appearance and creating a renewed sense of pride for residents. The project successfully delivered warmer, more energy-efficient homes and a revitalized living environment, benefitting both residents and the wider community. Trueline is proud to have played a part in this award-winning transformation.
EWI Ancillaries Utility Box Solutions Powdercoated Sills and Flashings
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Rowley Meadow Lodges Worcestershire Nestled in the picturesque Worcestershire countryside, Rowley Meadow Lodges are a showcase of modern design meeting natural beauty. Trueline Products was thrilled to be part of this exciting project, contributing bespoke aluminium cladding and
paint finishes to provide stylish, durable protection while blending harmoniously with the surrounding landscape.
Through a comprehensive site survey and tailored design process, we ensured every detail was meticulously planned to fit seamlessly into the natural surroundings, combining functionality with exceptional aesthetics.
Bespoke Aluminium Cladding Site Survey Precision Laser-Cut Signage Interior Metal Artwork
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Afton Court Stevenson, North Ayrshire Afton Court is a fantastic example of innovative design, and we’re thrilled to have worked along side our long-term partner to bring customised fabrications to life for their new amenity bungalows. These bungalows were built using a modular construction method, making the process efficient and effective, creating a positive impact on people’s lives. Our team designed and manufactured bespoke Oversills, Trims, and Box Section Systems, which have become widely recognised for their energy efficiency benefits in various council regeneration projects. To meet the overall brief, we used our in-house powder coating system to give the fabricated flashings the perfect colour from the RAL chart, meeting our customers’ exact preferences, with a warranty of up to 25 years, ensuring long-lasting quality.
Fabrication Manufacture In-house Powder Coating Oversills Trims Energy Efficient Box Section Systems
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Hear from our valued partners as they share their success stories, highlighting how Trueline has made a positive impact.
Jayne Sargeant has been instrumental in inspiring the entire Trueline team to wholeheartedly support this cause, which holds a special place in our hearts. Thanks to Jayne’s energy, passion, and dedication, what started as a Charity of the Year partnership has grown into something truly meaningful.
Jayne Sargeant, Former Head of Fundraising & Comms, KEMP Hospice.
With an impressive 27 years at Amada, Chris Jewels has been an essential partner, working closely with us to provide expert advice on the best tooling, machinery, and equipment. His guidance has been instrumental in keeping us at the forefront of innovation and driving success in our industry. Chris Jewels, Area Sales Manager, Amada UK Ltd.
Carol Gates founded Phoenix Industrial Engineering Supplies 14 years ago, and from the very beginning, we’ve trusted her for all our welding equipment and PPE needs. Her unwavering passion, dedication, and meticulous attention to detail have made her far more than a supplier; she’s become a cherished member of the Trueline family. Carol Gates, Phoenix Industrial Engineering Supplies. Nick Pinfield, Partner at Pinfields Limited, Bromsgrove. support has been a cornerstone in transforming Trueline into the thriving business it is today. For the past 11 years, Nick and his team have been instrumental in guiding us with their invaluable expertise, helping us make smart investments and achieve sustainable growth. Nick’s unwavering
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Call: 01562 823267 Email: enquiries@truelineproducts.co.uk www.truelineproducts.co.uk Contact us to find out more:
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