2024 - 2025 Annual Report
Business Support Team Review
2025 has been a year of strengthening the foundations of the Business Support Team ( BST ), focusing on developing capability , enhancing service , and supporting every area of Trueline . With Ella preparing for maternity leave and Caitlin joining in late 2024 , the year brought both transition and opportunity . Caitlin quickly proved herself to be a fast learner and , with Ella ’ s guidance , became an invaluable member of the team . Her dedication was recognised when she received the Excellence Award at our Spring Event - an exceptional milestone after just six months at Trueline . Ella welcomed her beautiful daughter , Violet , in May , and both are doing well . We are incredibly proud of Ella , and becoming a very proud “ Trueline Nan ” has been one of my personal highlights of the year . This year , BST has expanded the scope of support offered across the business - Commercial , Operations , Marketing , HR and more - helping to provide cover during absences , holidays , and busy periods . Our goal remains simple : to keep the business running smoothly and ensure customers and suppliers experience consistent , uninterrupted service . As the first point of contact for many , BST is uniquely positioned to build strong , lasting relationships . We work hard to make everyone - internal teams , customers and suppliers - feel like part of the Trueline family . Over time , many of these relationships have grown into genuine friendships built on trust , communication and care . We have continued improving our internal processes by reviewing and documenting procedures to ensure clarity , efficiency and a consistently high level of service . Winning the INCA Supplier of the Year Award was a standout moment , reflecting the positive feedback and appreciation from our customers - proof that our efforts truly make a difference . BST also proudly represents the Trueline brand , supporting community and charity initiatives and contributing to our strong social media presence . Customers regularly tell us how much they enjoy seeing our updates when they call the office . Looking ahead to 2026 , we are excited to build on the foundations set this year . We look forward to welcoming Ella back and supporting both her and Caitlin as they continue to flourish . It ’ s an exciting time for Trueline , and BST is ready for every challenge and opportunity - to keep being the B . e . S . T .
Charlie Macaulay - Collins Business Support Manager Charlie Macaulay-Collins
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