2023 - 2024 Annual Report
Driving Growth
After three years of consistent growth, we entered this year with high expectations. While global challenges such as elections, wars, and government schemes slowed us down, it’s still been a year of significant achievements for Trueline as we continue to lead in our field. From an EWI perspective, we’ve invested heavily in new machinery, reducing reliance on imports and improving stockholding flexibility. These investments have enabled the business to increase output and capacity whilst allowing Trueline to offer private label products to the EWI market. While the Roofline Closure Systems has yet to fully impact the market, its potential is undeniable, and innovative solutions like the Thermoflash insulating trim is already gaining traction. Trueline's bespoke fabrication service has had another successful year working with new customers and several large scale projects. The Elephant and Castle project in London has allowed the business to show its full capacity. This marked a first for Trueline with offsite assembly fabrications hoisted into place on-site. The addition of the balcony package on the same project has further reinforced our reputation. We also secured and completed a fast-paced turnaround with McMullen and Midgard for the Sackville Road project, solidifying Trueline as a reliable manufacturer in the JRL Group supply chain. A special mention goes to Eden Facades for their stunning work on the Runnymede project. This year saw the launch of two new divisions: Trueline Laser and Trueline Trims, which are becoming key parts of the business. Chris Pearson has driven Trueline Laser forward, bringing in new clients and materials, while Paul Macdonald has spearheaded the launch of Trueline Trims, backed by new tooling investments to ensure competitiveness. Our commercial team has also grown stronger. A big thank you to Richard Smith and Charlie Macaulay Collins for stepping into leadership roles, and a warm welcome to Jake Sprague and Branden Garey, who has joined to support site surveying. As we move into the new financial year, I’m excited to continue working with our team and customers to drive growth and innovation. Thank you to everyone—our team, our customers, and the business—for the support in helping us achieve our shared goals.
Here’s to an even stronger future!
Josh Barrington Commercial Director Josh Barrington
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