Have a bunch of ideas for marketing your brand, but no time to execute? Limelight Marketing Systems is here to save the day! Using simple yet effective systems, we help you generate more leads right out of the gate. We’re here to be both your coach, and your teammate throughout the entire journey. High five for teamwork, right?
ROAD MAP
Features to Push
AI For Churches Facebook Group Amen for AI Newsletter AI For Churches Podcast Sermon Spark App AI for Churches Consulting
Weekly Emails
Shorter emails tend to have higher click-through and open rates, as they are more to the point, making it easier for readers to digest. This is vital, especially for being able to segment what kind of content users receive. Especially if they would prefer to opt-out of the podcast but continue to receive the newsletter. EMAIL MARKETING
Week 1 - Amen for AI Newsletter Week 2 - AI for Churches Podcast Week 3 - Featured Service + Testimony Week 4 - Relevant Misc. (Blog Post, Featured Post from Facebook Group, Trending, Surveys / Quizzes, Holiday Prep, etc,.)
Include Fun Trivia Add a fun feature like this, perhaps to a featured service or misc. to still be providing valuable content.
Preferences Center
The unsubscribe option will be at the bottom of the email in small font. (per CAN SPAM) However, the CTA to "Update Email Preferences" will be more prominent so that someone goes here first. Versus unsubscribe forever. *On website, we should also include a popup form to subscribe.
Engagement Segmentation
Open Activity Lead Status Clicks product more than 3 times in 2 weeks Clicks last 3 emails Visits your contact page Customer Not Yet Active - Puchased within 12 months Lapsed - Hasn't purchased within 12 months Inactive - Hasn't purchased in over 12 months. Benefits Sought - When signing up for email we can ask about the problem they're encountering. (Church Operations, congregational experience, sermon inspo, etc,.)
Lifecycle
New, Healthy, Declining, or Dying Church "The general rule of thumb we see is a slow decline between thirty and forty years. A great deal of research has been done to understand the natural life cycle that churches often undergo. The concept of an organizational life cycle first originated in the corporate world with the theory that organizations tend to mirror human life cycles."
Church Size Segmenting lists by the size of the church can help tailor messaging to the specific needs and challenges of smaller or larger congregations. Interest Youth
App Users (dependent on integrations) Power users - These are your most engaged users who use your app or website on a daily basis and are highly loyal to your brand. They represent the highest potential for your business. Moderate users - These customers use your app or site, but not regularly. This group presents an opportunity to analyze their behavior and find ways to increase their engagement and interest in your brand. Casual users - Occasional visitors that may have limited need for your products or services, and therefore represent a limited potential for your business.
Worship Missions Outreach
Discipleship Evangelism Counseling Geographic Location
Events, Meet & Greets, Conferences, Seminars
Attention
The consumer becomes aware of brand, product, or service.
Interest
Curiosity develops into a deeper interest.
Desire
They imagine how much easier or better the product would be in their lives.
Action
Conversion, they are ready to make a purchase.
Sell Quality & Value Less Promo
Promotion To Purchase
Referral Program
Send Tailored Church Improvement Emails ex. 5 Tips to Up Attendance Highlight Benefits To Product - Segment Click Activity
Request Reviews / Testimonials
Simon Peter
"Doubting" Thomas
Loyalty Emails
Active Customer Opened 5 of Last 11 Campaigns App Power User Healthy Church Church Operations Large Church
Not Yet Customer Opens Only Podcast Emails Declining Church
Upsell Opportunities (Webinar)
Sermon Inspo Small Church
Church Operation Instructional FAQ
Explore more tactics to convert.
Customer Journey At A Glance
Welcome Series
NPS Promoters / Detractors
Browse / Cart Abandonment
Review Request
View Product
Add to Cart
Use Product
Become a Fan
Churn Risk
Customer Research
Visit Site
Subscribe
Purchase
Thank You / Appreciation
Upsell
Customer Winback
Group Category
Engagement
Lead Status
Customer
Amen for AI Newsletter AI For Churches Podcast Sermon Spark App AI for Churches Consulting
New Active Inactive
Potential Interested Qualifies Not Interested
Not Yet Active Repeat First-Time
Lapsed Inactive
Life Cycle / Denomination
Benefits Sought
Church Size
App Usage
Church Operations Congregational Experience Sermon Inspo
New Healthy Declining Dying
Small 50-200 Medium 200 - 400 Large 400 -1000 X-Large 1000 - 2000 Mega 2,000 +
Power Users Moderate Users Casual Users
Establish Preference Center Create a Newsletter to have out in June Customer Journey Map / Outline Drip Automation Development To Develop Personas for Tailored Content and Automation Content Calendar For Promotions, Holidays, Webinars, etc,. WHAT'S NEXT?
THANK YOU
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