Engagement Segmentation
Open Activity Lead Status Clicks product more than 3 times in 2 weeks Clicks last 3 emails Visits your contact page Customer Not Yet Active - Puchased within 12 months Lapsed - Hasn't purchased within 12 months Inactive - Hasn't purchased in over 12 months. Benefits Sought - When signing up for email we can ask about the problem they're encountering. (Church Operations, congregational experience, sermon inspo, etc,.)
Made with FlippingBook - Online Brochure Maker