Goffs London Sale - Partner an event like no other.
Goffs London Sale
Partner an event like no other Monday 15th June 2026
What press does the event generate?
When, where and what?
The London Sale has featured in top tier media outlets including the BBC, ITV, Sky News, CNN, Financial Times How To Spend It, The Telegraph, The Guardian, The Daily Mail, London Evening Standard, City AM, Tatler, Town & Country, Salon Privé, Tempus and all major racing media as well as reaching an extensive social media audience.
Royal Ascot is the world’s most prestigious race meeting and will be held from Tuesday 16th to Saturday 20th June in 2026. It brings the biggest gathering each year to London of the world’s leading racehorse owners, trainers and agents. The Goffs London Sale is held on the Monday evening in Kensington Palace Gardens and offers buyers the unique opportunity to purchase horses to run in the following days at Royal Ascot.
Goffs Digital & Social Reach
Goffs’ social media channels provide sponsors with exposure to a highly engaged audience of over 90,000 followers within the global thoroughbred racing community. Across the 2025 London Sale, our social content achieved an overall 7.8% engagement rate, well above industry benchmarks.
Who attends this event?
Opportunities for collaborative content is available to our London partners.
This is an invitation only event with an approximate attendance of 1000 people and, in addition to those specifically selling and buying at the sale, the event is attended by domestic and international owners of Royal Ascot runners, top trainers and bloodstock agents. They will mingle with the guests of our luxury brand title and supporting partners as well as high net worth individuals who have expressed an interest in horse racing to Goffs. The London Sale is an afternoon and early evening event, allowing partners to take guests to dinner afterwards as well as develop contacts throughout the rest of the week at Royal Ascot.
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I think this is possibly one of the most beautiful venues I have ever been too... I’m very inspired. Lydia Millen, British fashion and lifestyle influencer
It’s the greatest summer garden party outside of Wimbledon. John Gosden, Legendary UK trainer
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Lots of glamour, lots of glitz ... I hear there are a few big hitters in the room so I’m looking forward to the show. Shay Given
BECOME A PARTNER TO GOFFS LONDON SALE 2026
Nothing is ‘‘standard’’ about a partnership with Goffs. The London Sale delivers significant brand exposure to the principals in world horse racing, gathered in London on the eve of Britain’s most prestigious and famous race meeting, Royal Ascot. Goffs partners with a number of luxury brands that share similar aspirations and inter-connecting clients who can enjoy a unique and memorable day in Central London, with maximum convenience in terms of timing and location. This is a social and networking event like no other.
Current and previous partners have included:
Fitzwilliam Sports, Privat3 Money, QIPCO, Selfridges, Fortnum & Mason, Chateau Léoube, Ampito Group, The International Yacht Company, Jet Aviation, Tasaki, Aston Martin, Hofmeister Brewing Company, One & Only and Ascot Racecourse.
Click to watch the 2025 Goffs London Sale review video
Nowhere is racing’s ability to marry business and pleasure more apparent than at Goffs London Sale. JAMES THOMAS, RACING POST “
TITLE PARTNER TO GOFFS LONDON SALE
SUPPORTING PARTNER TO GOFFS LONDON SALE
The partnership includes:
The partnership includes:
• Naming rights to the event, Goffs London Sale in association with Title Partner • Dedicated hospitality area on the partner terrace • Double page advertisement in the auction catalogue and the outside back cover position • Lead position on Goffs London Sale website • Logo included on all press releases, marketing material and event branding • Dedicated branding at the venue and product placement opportunities • Social media support throughout the partnership across Goffs social media channels • Inclusion in Goffs London Sale PR campaign, to include media event in April/May and coverage of the London Sale itself.
• Hospitality for up to 30 guests • Single page advertisement in the auction catalogue • Profile on Goffs London Sale website partner section • Logo included on all press releases, marketing material and event branding • Dedicated video advertisement on the big screen at the event • Dedicated branding at the venue and product placement opportunities • Social media support throughout the partnership across Goffs social media channels • Inclusion in Goffs London Sale PR campaign, to include media event in April/May and coverage of the London Sale itself.
Supporting Partnership Fee: POA
Title Partnership Fee: POA
Goffs takes great care in building successful, enduring partner relationships. Please get in touch to discuss your ideas and ambitions:
Sir Nicholas Nugent Director, Goffs E: nicknugent@goffs.ie T: +353 86 243 8899
Fleur Cooper Merlins Club E: fleur@merlins.club T: +44 7976 821 006
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