What press does the event generate?
When, where and what?
The London Sale has featured in top tier media outlets including the BBC, ITV, Sky News, CNN, Financial Times How To Spend It, The Telegraph, The Guardian, The Daily Mail, London Evening Standard, City AM, Tatler, Town & Country, Salon Privé, Tempus and all major racing media as well as reaching an extensive social media audience.
Royal Ascot is the world’s most prestigious race meeting and will be held from Tuesday 16th to Saturday 20th June in 2026. It brings the biggest gathering each year to London of the world’s leading racehorse owners, trainers and agents. The Goffs London Sale is held on the Monday evening in Kensington Palace Gardens and offers buyers the unique opportunity to purchase horses to run in the following days at Royal Ascot.
Goffs Digital & Social Reach
Goffs’ social media channels provide sponsors with exposure to a highly engaged audience of over 90,000 followers within the global thoroughbred racing community. Across the 2025 London Sale, our social content achieved an overall 7.8% engagement rate, well above industry benchmarks.
Who attends this event?
Opportunities for collaborative content is available to our London partners.
This is an invitation only event with an approximate attendance of 1000 people and, in addition to those specifically selling and buying at the sale, the event is attended by domestic and international owners of Royal Ascot runners, top trainers and bloodstock agents. They will mingle with the guests of our luxury brand title and supporting partners as well as high net worth individuals who have expressed an interest in horse racing to Goffs. The London Sale is an afternoon and early evening event, allowing partners to take guests to dinner afterwards as well as develop contacts throughout the rest of the week at Royal Ascot.
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