Think about how you can make your customers feel their best. Is it adding an extra touchpoint to your sales process? Or maybe it’s something big like hosting a conference each year? Perhaps even sending out a ‘get started’ kit to new clients will ease the on-boarding process and improve their experience working with you. These are just seven tactics that top brands use, but there are more out there that may work better for your brand. I want to invite every one of you to think about how you can nurture your relationships with your customers all year long and if you need some help feel free to give me a call as I would be more than happy to help you with the process. •
7 — MAKE YOUR CUSTOMERS FEEL GOOD
This may seem obvious, but you would be shocked at the number of companies who are not taking the time to figure out how they want their audience to feel after coming in contact with their brand. As I was mentioning earlier, your brand is a sum of the relationship that you have with your customers. Like any healthy relationship, you want to make them feel good about their interactions with you. Think back to the last time youwere at a party and how a gathering of people seemed to gravitate around one person in the room. What was it that was so magnetic about that particular person? Chances are they were genuinely friendly, inviting, and positive.
How can you take that same kind of magnetic energy and put it back into your brand? There are countless ways to do this through what you write, what you say, and ultimately, how you treat people. A great recent example of this tactic is from Pepsi. This year, Pepsi launched a new tagline for 2019, ‘for the love of it.’ Right away you get a sense of how this brand wants to influence how you feel. PepsiCo global marketing Senior VP Roberto Rios says, “For the Love of It’ is our rallying cry, proudly saying to go all in for the things you love.”
SPOTLIGHT ON BUSINESS MAGAZINE • SEPTEMBER 2019
73 SEPTEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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