THE BUDHAGIRL DISPATCH
FEBRUARY 2026
WELCOME TO THIS MONTH’S BUDHAGIRL DISPATCH Your monthly moment of alignment. Rooted in intention and designed to inspire, we bring our cherished partners into the rhythm of what's new, what's unfolding, and what's thriving. Consider it your guide to staying centered, connected, and ahead. Mindfulness is the new luxury. In this issue February Affirmation • Ice Rose Refresh • Crimson Returns • Gifting Made Simple• Valentine’s Variety • Mindful Partner of the Month • Upcoming Markets
WE CONNECT OUR FEBRUARY AFFIRMATION
Connection is the invisible thread that weaves our lives together. It is the way a shared glance can speak volumes, how a simple gesture can dissolve miles, and how words — spoken or unspoken — can knit two hearts closer. February invites us to remember that life’s richest moments are rarely lived alone; they bloom in the spaces between us. I nurture meaningful connections , honoring the bonds that bring joy, support, and love into my life.
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WHAT’S NEW THIS MONTH
FEBRUARY 2026
ICE ROSE REFRESH: ROMANTIC RESTYLING Ice Rose launched alongside the Seaglass Collection last month, now is the perfect time to rehighlight it through a Valentine’s lens. Re-merchandise Ice Rose with romantic, gift-forward hues like Rose Gold, Champagne, and Crimson to help create stacks that feel warm, intentional, and celebratory.
Crimson is back, and now is the perfect time to re-incorporate it into your assortment. Position this bold, romantic hue alongside Ice Rose and core metallics to create a fresh, Valentine’s-ready assortment that will catch customers’ eyes. CRIMSON RETURNS JUST IN TIME FOR VDAY
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UPCOMING SEASONAL CHANGES
FEBRUARY 2026
GIFTING MADE SIMPLE February is all about gifting, and Valentine’s is the perfect time to drive sales. Make it easy for customers—especially men—by highlighting individual pieces in Valentine’s colors like Ice Rose and Crimson alongside core favorites. Clear displays and simple pairing suggestions help shoppers create thoughtful, gifts on their own, making your store a go-to Valentine’s destination.
VALENTINE’S VARIETY: TIMELESS COLOR PAIRINGS Highlight Ice Rose this February by styling it alongside BuDhaGirl’s core colors. This romantic, softly luminous hue adds a fresh seasonal touch while pairing effortlessly with classic neutrals and metallics.
Silver, Etoile, Ice Rose, Rose Gold, Crimson
SALES TIP OF THE MONTH: February is all about meaningful gifting. Encourage customers to build a story around their BuDhaGirl stack by pairing classic All Weather Bangles with one seasonal or special-edition piece. Position stacks as intentional gifts—perfect for Valentine’s Day, Galentine’s, or self-love moments. ®
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PARTNER OF THE MONTH PROGRAM
FEBRUARY 2026
JERNIGAN’S BOUTIQUE PARTNER OF THE MONTH
We’re excited to shine a spotlight on Jernigan’s Boutique as our Partner of the Month! Located in Dunn, North Carolina, Jernigan’s Boutique is a beloved destination for BuDhaGirl fans, known for its carefully curated selection of stylish, wearable pieces that effortlessly elevate everyday looks.
Follow them on Instagram @shopjernigans or shop online at jernigansonline.com.
"Jernigan's has been a loyal BuDhaGirl retailer for many years and we are so thankful for the continued partnership! They have been a leader in the gift space as a family-owned and operated business for over 25 years. I enjoy working with Jennifer to make sure their BuDhaGirl assortment is always top-notch, and I look forward to continuing this for years to come!" -Page, Sr. Account Executive
UPCOMING MARKETS
DOMESTIC Shoppe Object February 1st-3rd Booth: # TBD
Coterie NY February 24th-26th Booth: # TBD
INTERNATIONAL
Atlanta Apparel February 3rd-6th Booth: #1601 -Floor 2 Magic Las Vegas February 17th-19th Booth: # TBD
Bisutex February 5th-7th Madrid, Spain Milano Fashion and Jewels February 21st-23rd Milan, Italy
Book your appointment with your rep or by emailing: wholesale@budhagirl.com .
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