February 2026 WHSL Newsletter

UPCOMING SEASONAL CHANGES

FEBRUARY 2026

GIFTING MADE SIMPLE February is all about gifting, and Valentine’s is the perfect time to drive sales. Make it easy for customers—especially men—by highlighting individual pieces in Valentine’s colors like Ice Rose and Crimson alongside core favorites. Clear displays and simple pairing suggestions help shoppers create thoughtful, gifts on their own, making your store a go-to Valentine’s destination.

VALENTINE’S VARIETY: TIMELESS COLOR PAIRINGS Highlight Ice Rose this February by styling it alongside BuDhaGirl’s core colors. This romantic, softly luminous hue adds a fresh seasonal touch while pairing effortlessly with classic neutrals and metallics.

Silver, Etoile, Ice Rose, Rose Gold, Crimson

SALES TIP OF THE MONTH: February is all about meaningful gifting. Encourage customers to build a story around their BuDhaGirl stack by pairing classic All Weather Bangles with one seasonal or special-edition piece. Position stacks as intentional gifts—perfect for Valentine’s Day, Galentine’s, or self-love moments. ®

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